“All that data running through Amazon’s cloud also has value. People leave bits of data about themselves that others then analyze. At any given time on A.W.S., there are about one million uses of a powerful database, called Elastic MapReduce, that is used to make predictions. Some suggest a new movie or video game to play, while others log behavior for advertising, credit history or suggestions about whom to date. (Companies have to permit their data to be analyzed, and Amazon says it applies the same security standards it uses on its retail site.”
